Privacy Policy

1. Purpose and Scope

DigitalBlue Software is committed to maintaining the privacy and protection of personal information entrusted to us by users of our Website. This Privacy Policy explains what data we collect, how we use it, under what circumstances we may share it, and the options you have regarding your personal information.

By accessing or using this Website, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use the Website.

2. Information We Collect

When you interact with our Website, we may collect both personal and non-personal information. Personal information refers to data that identifies or can be used to identify an individual, such as your full name, contact details, or any other information voluntarily submitted through contact forms or inquiry submissions.

Information collected may include your name, email address, phone number (if voluntarily provided), organization name, job title, and location details such as city, state, and postal code. This data is generally provided by you directly when submitting forms or requesting information about our services.

In addition to user-submitted data, we collect certain technical and usage-related information automatically. This may include your IP address, browser type and version, operating system, referring website addresses, pages viewed, the duration of your visit, and diagnostic data. If you access the Website via a mobile device, we may also collect device-specific identifiers and network data.

For purposes of the California Consumer Privacy Act (CCPA/CPRA) and similar state laws, the categories of personal information we may collect are:

• Identifiers — name, email address, phone number, postal address, IP address, and similar identifiers.
• Commercial information — records of services or information you have inquired about.
• Internet or other electronic network activity — browsing history on our Website, interaction with pages and forms, and analytics data.
• Geolocation data — approximate location derived from IP address (not precise geolocation).
• Professional or employment-related information — organization name and job title voluntarily submitted.
• Inferences — drawn from the above to understand visitor interests in our services.

We do not knowingly collect "sensitive personal information" as defined by the CPRA (such as government identifiers, precise geolocation, account credentials, racial or ethnic origin, religious beliefs, health information, or biometric data). Please do not submit such information through our Website. If you believe you have inadvertently submitted sensitive information, please contact us so we can delete it.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance the user experience, improve Website performance, and monitor site traffic. Cookies are small data files stored on your browser when you visit our Website. These cookies allow us to recognize returning visitors, retain preferences, and collect analytics data.

Cookies used may include session cookies (which expire after your browsing session ends), preference cookies (which store selected settings), and analytics cookies (which provide insights on site usage). You can manage or disable cookies through your browser settings; however, please note that doing so may impact the functionality of certain features.

Do Not Track and Global Privacy Control (GPC): Some browsers transmit "Do Not Track" (DNT) or Global Privacy Control (GPC) signals. We treat a recognized GPC signal as a valid request to opt out of the "sale" or "sharing" of personal information under applicable U.S. state privacy laws. We do not currently respond to DNT signals because there is no industry-wide standard for interpreting them.

4. How We Use Your Information

DigitalBlue Software uses collected information for several key purposes:

• To operate, maintain, and improve the functionality of the Website
• To respond to inquiries, service requests, or other communications
• To personalize user experience and content delivery
• To monitor usage trends and optimize performance
• To ensure the security and integrity of the Website and our systems
• To comply with applicable laws, regulations, and legal obligations

We may also use aggregated or anonymized data to generate statistical insights, reports, or marketing analytics, provided such data does not identify any individual.

5. Contact Form Submissions

Our Website includes a contact form that allows you to submit an inquiry to DigitalBlue Software. The form collects your full name, email address, organization name, the type of services you are interested in, how you heard about us, your preferred contact method, and any optional message you provide. You may also choose to provide your phone number and job title; these fields are optional.

By submitting the contact form, you consent to DigitalBlue Software contacting you using the preferred contact method you select (email, phone, or SMS). Submissions are routed via email to our team and are retained as described in the "Data Retention" section. The contact form is currently delivered via your local email client (a "mailto" submission); the security of that transmission depends on your email provider. Please do not submit confidential, financial, health, or other sensitive information through the form.

6. Phone Calls

Phone calls are our primary form of business communication with prospective and current clients. If you provide a phone number through our contact form, select "Phone" or "Either" as your preferred contact method, or initiate a call to us using the phone link on our Website, you consent to DigitalBlue Software contacting you by voice call at the number provided for purposes related to your inquiry, project scoping, sales discussions, account management, and service delivery.

• Purpose of calls: Calls are typically business-to-business in nature and relate to the services you have inquired about or are receiving.
• Standard rates: Standard call and data rates from your carrier may apply.
• Voicemail: If we are unable to reach you, we may leave a voicemail identifying DigitalBlue Software and the reason for our call.
• Call recording: We do not record routine business calls. If we ever need to record a call (for example, for training or quality-assurance purposes), we will inform you at the start of the call and obtain your consent before recording, in compliance with all applicable federal and state two-party consent laws.
• Opt-out: You may withdraw consent to receive calls at any time by telling us during a call, replying to any of our emails, or contacting us at info@digitalbluesoftware.com. We honor the National Do Not Call Registry; calls placed in response to your inquiry or to an existing business relationship are made under recognized exceptions to that registry.
• Phone numbers are not shared: Your phone number will not be sold or shared with third parties or affiliates for marketing or promotional purposes.

7. SMS / Text Messaging Program

SMS is offered primarily as a support channel and is a secondary form of communication; our primary form of contact is a phone call. If you provide a mobile phone number through our contact form, initiate a text message to us using the SMS link on our contact page, or otherwise opt in, DigitalBlue Software may send you text (SMS) messages related to your inquiry, customer support, scheduling, and service updates. This program is operated by DigitalBlue Software, LLC.

• Opt-in: Consent to receive SMS is given when you voluntarily provide your mobile number on our contact form and select SMS or phone as your preferred contact method, or when you initiate an SMS conversation with us. Consent is not a condition of any purchase or service.
• Message types and frequency: Messages are transactional and conversational in nature (responding to inquiries, service follow-ups, support). Message frequency varies based on your interaction with us.
• Message and data rates: Message and data rates may apply, depending on your mobile carrier and plan.
• Opt-out: You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us at info@digitalbluesoftware.com. We will honor opt-out requests promptly.
• Carrier disclaimer: Mobile carriers are not liable for delayed or undelivered messages.
• Age: The SMS program is intended for individuals 18 years of age or older.
• No sharing of SMS opt-in data: Mobile information, including phone numbers and consent records collected for SMS communications, will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. Live Chat

Our Website may offer a live chat or messaging feature to assist visitors. If we use a third-party chat provider, that provider may collect and process the information you submit through the chat interface (including your name, email, message contents, IP address, and device information) on our behalf as a service provider. Chat transcripts may be retained for support, training, and quality-assurance purposes. If we deploy an automated agent or bot to handle initial messages, we will disclose that fact within the chat interface. Please do not submit sensitive information through the chat feature.

9. Sharing and Disclosure of Information

DigitalBlue Software does not sell or rent personal information to third parties. We may share information with trusted service providers who perform functions on our behalf, such as web hosting, data analytics, email delivery, IT support, and live chat services. These entities are contractually bound to protect your data and may only use it to perform designated services in compliance with our privacy standards.

Categories of service providers we may share information with include:

• Website hosting and content delivery providers
• Web analytics providers (e.g., Google Analytics)
• Email and communications providers
• Customer support and live chat platforms (if used)

In rare instances, we may disclose personal information if required to do so by law, such as to comply with a subpoena or legal process, or when we believe disclosure is necessary to protect our rights, prevent fraud, investigate misconduct, or ensure the safety of our users.

10. Data Retention

We retain personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, to comply with applicable legal, accounting, or reporting obligations, and to resolve disputes. Contact form submissions are generally retained for up to 24 months following our last interaction with you, unless a longer period is required by law or by a legitimate business need (such as an active service engagement). Records related to SMS opt-in and opt-out are retained for at least four (4) years to comply with applicable telecommunications recordkeeping requirements. Analytics data is retained according to our analytics provider's settings (typically 14 months for Google Analytics).

11. International Data Transfers

If you are located outside the United States and choose to provide information to us, please be aware that your data will be transferred to and stored in the United States, where data protection laws may differ from those in your jurisdiction. By submitting your information, you consent to such transfer and acknowledge that we will handle your data in accordance with this Privacy Policy and applicable U.S. data protection laws. Where required, we rely on appropriate transfer mechanisms, such as Standard Contractual Clauses, to safeguard transfers from the European Economic Area, the United Kingdom, or Switzerland.

12. Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, our legal bases for processing your personal information under the General Data Protection Regulation (GDPR) include:

• Consent — when you submit a form, opt in to SMS, or otherwise voluntarily provide information.
• Legitimate interests — to operate, secure, and improve our Website, and to respond to inquiries.
• Performance of a contract — to take steps at your request prior to entering into a contract for services.
• Legal obligation — to comply with applicable laws and regulatory requirements.

13. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• Right to know / access the personal information we hold about you.
• Right to correct inaccurate personal information.
• Right to delete personal information we have collected, subject to legal exceptions.
• Right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising.
• Right to data portability — to receive your information in a portable format.
• Right to non-discrimination for exercising any of these rights.
• Right to withdraw consent (EEA/UK) at any time, without affecting the lawfulness of prior processing.
• Right to lodge a complaint with a supervisory authority (EEA/UK) or your state attorney general (U.S.).

Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, and other U.S. states with comprehensive privacy laws are entitled to these rights under their respective statutes (including the CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, and TDPSA).

How to submit a request: Email info@digitalbluesoftware.com with the subject line "Privacy Request" and a description of your request. We will respond within 45 days (or as otherwise required by law). To protect your privacy, we may need to verify your identity before fulfilling certain requests. You may also designate an authorized agent to submit a request on your behalf; we will require written authorization and may verify the agent's identity and your authorization.

California "Shine the Light": California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information in the "Contact Information" section.

14. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is entirely secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you and applicable regulators as required by law.

15. Third-Party Analytics

This Website may use third-party analytics services such as Google Analytics to collect data regarding visitor behavior and Website performance. These services may use cookies and other tracking mechanisms to collect information such as your IP address, pages visited, and session duration.

Google Analytics may also use the data to personalize advertisements on other platforms. For more information on how Google uses your data, please refer to their privacy policy: https://policies.google.com/privacy. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

16. Automated Decision-Making

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects on you.

17. Links to External Websites

Our Website may contain links to third-party websites or services that are not owned or controlled by DigitalBlue Software. We are not responsible for the privacy practices or the content of such external sites. Users are encouraged to review the privacy policies of any third-party sites they visit.

18. Children's Privacy

This Website is intended for a business and professional audience. We do not knowingly collect personal information from children under the age of 18. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe a child has provided personal information to us, please contact us using the details below.

19. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. For material changes, we will provide additional notice (such as a prominent notice on the Website) where appropriate. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Continued use of the Website after such changes constitutes acceptance of the updated terms.

20. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please contact us using the details below:

Email: info@digitalbluesoftware.com
Mailing Address:
DigitalBlue Software LLC
6841 Virginia Parkway, Ste 103 - #151
McKinney, TX 75071